Article Marketing 101: a Cost-effective Method of Business Advertising

Most of what you know about a business, a brand, a service or a product will come to you via a method called article marketing. Although it is currently one of buzzwords in the online business industry, it’s actually been used for a long time. In fact, its use goes as far back as the advent of mass printing. So what is it exactly and how does it impact a business?

What is article marketing? At its core, article marketing is actually advertising, a means to promote something related to a business or brand. It comes in the form of a short article, which can contain news, an explanation, directions, clarifications or any relevant information about the product or service being promoted. Articles can appear in all types of media, more commonly in print and online.

Materials used in article marketing are distributed and published for free.

How is it used? Article marketing is often used in conjunction with an advertising campaign. Notice how write-ups in related subjects often appear in newspapers or on websites each time a company or brand is launching something?

A company producing cocoa powder, for example, will come up with articles discussing the different types of cocoa and how best to use them for cooking or baking. A car company can publish or post write-ups about road safety and vehicle maintenance prior to a promotional blitz for a new model.

Online article marketing

Traditional article marketing is similar in many ways to its online counterpart. However, there are also several differences, many of which are considered beneficial by business owners. Some of these are:

Keyword relevance

People who use the Internet look for information in a different way. In traditional media, promotional materials have to catch the viewer’s eyes. In online marketing, an article can appear solo on a web page and have all the attention of the visitor.

In online article marketing, a write-up has to be search engine optimized, containing the necessary keywords that will help it appear high on search engine listings. As such, articles become highly targeted promotional materials, able to hone in on the relevant market – the kind that will be interested enough to buy, subscribe or participate.

It can go viral. Online article marketing allows limitless access and use of articles. Visitors can flag them, share them, vote for them or interact by leaving comments. If the article impresses a visitor, he or she can even promote it to others, thus spreading the word about the business without the owner having to pay extra.

Articles also get spread online a lot faster and can reach more people than traditional methods. It’s quite possible, for example, that a write-up posted today can reach thousands within 24 hours and millions within two to three days.

Online article marketing is free.

There’s no need to pay for a half-page ad or a 15-second spot on TV. Articles may be sent to an article database or directory, a website that serves as a repository of write-ups.

Directory or database owners offset the cost of providing the site for free by charging advertisers instead. Articles are categorized so visitors easily find them.

Authors and business owners have more control. With online article marketing, the author can pretty much do what he wants to do with the write-up and how it appears on his website. He can, for example, post the article with just one single ad or post only the kind of ads that will be relevant to the article.

Article marketing continues to be a popular method for business promotions. The only disadvantage is that the method becomes overused and abused – hence, the appearance of low quality write-ups. Hopefully, with more discerning readers, article marketing will regain its respectability as a very effective means of promoting a business.

Affiliate Marketing is a Particular Product

We’ll discuss affiliate-marketing strategies more in detail in part II of this writing. Affiliate programs allow you to monetize your traffic without the requirement of owning or marketing a particular product. Of course Affiliate marketing has a lot of potential.

He should also increase the potential to earn by utilizing the right tools necessary for a thriving affiliate marketing business. Which of the following tools have you used in affiliate marketing? Just this one small suggestion for your affiliate program will drastically motivate your affiliates to continue marketing your product or service. If you are into affiliate marketing and want to make it big.

People simply love the idea of affiliate marketing. Three Points to know if the Affiliate Marketing Program is the Best Easy to Duplicate - The best affiliate-marketing program will make it easy for you to implement quickly. Affiliate marketing typically works best if you have your own website but it can be done by placing ads and referring people through PPC programs. But remember, without action, you cannot blame this affiliate marketing article or any article for that matter.

This is a very valuable affiliate article marketing tip to a formula for you to quickly increase your affiliate profits with these secret tips, tricks, tools and resources for generating explosive traffic from writing and submitting articles with “long tail keywords”. Affiliate marketing can be successfully applied to almost any product on the net. It is this freedom of exchange, for more detail www.master-affiliates-marketer.com coupled with the potential earnings of both sides that have propelled the affiliate-marketing program into one of the most important advertising outlets. Baby Step Three—You might offer free downloads of your e-book, white paper or case studies, filled with how top’s, results and reference material from you and other trusted sources in your affiliate marketing program.

“Day Job Killer has all the earmarks of a well-created product that lays out simple instructions on following a blueprint for affiliate-marketing success. An extended amount of time is highly recommended in order to search the details of an appropriate affiliate internet marketing programs for your particular needs; implement the links; and monitor their activity. This is not what affiliate marketing is all about, and it is important that you understand the implications of your putting links or banners of any business on your website. The banner is an affiliate marketing resource that cannot fail.

Members can also buy for their own account and can derive affiliate income marketing to new members. The more effort you put into a program the more you can make, and as an affiliate marketing associate you have the chance to generate a significant recurring income. “Affiliate Marketing” Web design Software Now I am not talking about a stupid web building software. Make sure you post the link to your affiliate in this signature and you’ll be marketing away in mines.

Affiliate marketing is when you refer customers to a company for a specific product. I have been in the affiliate marketing business for quite some time and I truly felt that I knew everything that I needed to know. While none of them are completely free, for more detail www.ppc-profit-marketer.com methods for affiliate network marketing have been known to work and are worth your time, energy, and money if you want to experience your online business success. It will not be necessary to sign up in every affiliate-marketing program you encounter.

The truth is very few of thousands of affiliates are successful in making good amount of money from affiliate marketing. Affiliate marketing is quite complex, and it would be impossible on the limited space here to explain all you need to know to succeed in affiliate marketing. There are obviously many compelling reasons for the popularity of affiliate marketing.

7 Essential Habits of Article Marketing Experts

you have heard of certain internet marketing ‘gurus’ who get incredible results from article marketing - but then you try your hand at it and end up wondering, “What am I missing? Why can’t I get the same
results these experts are getting?”

What these article marketing experts are doing is not mind blowing or even particularly difficult - they have just developed certain key habits that allow them to succeed.

Just follow these simple tricks, and before long you’ll be writing and submitting articles like the pros!

1) Submit articles regularly, but not too frequently.

The number of articles you submit requires a delicate balance - if you submit too many, you may compromise on their quality. You may also find that publishers begin to feel inundated with articles from you and this can have a negative impact on your future submissions.

But submit too few articles and you won’t see much impact for your efforts.

So how much is too much and too little?

For maximum advantage from your article marketing, it’s generally recommended to submit somewhere between 1 and 8 articles a month.

2) Write articles that demonstrate your expertise, not articles that are promotional.

Most quality publishers are looking for educational, informational articles that are not self-serving - this means that the articles do not mention your own business, website, or products in the body of the article. (Your resource box is the appropriate place to talk about your business and website.) Articles are a way to demonstrate your expertise in your niche and establish yourself as an authority in your field. Effective article marketers try to teach, rather than try to sell.

Spend time on your resource box.

Your resource box is the author bio that sits below your article, and it is the one spot where you can talk about yourself, your business, your products or website. Your resource box is absolutely intrinsic to effective article marketing.

Remember, your resource box should tell readers a little about you and your business, and importantly, it should also contain a call-to-action to generate click-throughs to your website. And don’t forget to include, and double-check, your link!

4) Have realistic expectations and submit articles consistently over the long term.

Article marketing is a long term marketing strategy, and it will likely take 3-4 months to see results from your efforts. Effective article marketers know this, so they don’t submit a few articles and then quit because they didn’t see huge results. They persevere; they know that article marketing is something that is meant to be done over the lifetime of their website, so they don’t freak out when they don’t see immediate results.

5) Craft thoughtful, educational, and grammatically correct articles.

Really effective article marketers write articles that their target market finds useful and informative. They don’t phone in their content thinking that the only thing that matters is the link in their resource box. They think of things their target visitors need to know and are likely to be looking for information on online, and then they craft thoughtful articles that they thoroughly proofread before submitting.

Remember that your article will be published on websites over which you have no control, so proofread, proofread, proofread!

6) Create tantalizing titles.

Effective article marketers know that the article title is what lures in readers, and they focus on crafting attention grabbing titles. So, don’t slap on a title that looks like an afterthought - it’s as important as a headline on a sales page!

Remember that when people are looking through an article directory they will likely be looking at a list of titles - would your title stand out and make someone want to click through to read the entire article?

7) Get creative when thinking of article topics.

Being an expert article marketer is a bit like being a professional writer - you need to come up with fresh ways of writing about your niche.

Try writing articles directed to readers of different skill levels, to newbies and advanced readers. Get involved in communities in your niche and see what common problems and questions people are having. Think of the ten most common questions that your customers ask you, and then write articles to satisfy those questions.

When you’re doing article marketing, you’re teaching. The best teachers find ways to communicate different elements of a subject in ways designed to grab your attentiond.

And remember, every article that you write should be on the topic of your website (not *about* your website, but about the general topic of your website).

See, that wasn’t so hard, was it?

Even if you’re a newcomer to article marketing, you will stand apart from the crowd if you take these tips to heart. From now on, you can start article marketing just like the pros !