It wasn’t long after the birth of affiliate marketing that cashback sites started to appear. These are sites which offer consumers a refund on what they purchase, through the use of affiliate schemes. For example, if a merchant were to run an affiliate program, offering affiliates a 10% commission on all sales, a cashback site could offer consumers anywhere up to 10% off their order value. From the merchant’s point of view, it is still worth paying a commission in the form of a refund to the buyer, if it results in a new sale. At first glance, this appears to be a system which benefits everybody. Merchants get extra sales, affiliate networks get extra commissions, and consumers get a better deal. The person who loses out is the affiliate who might have already referred the customer.
If a review site funded by affiliate revenue advertises by PPC to get traffic, then they would not be out of line to expect that if any of their visitors went on to make a purchase based on the reviews, they should receive a commission. However, if at the point the visitor was about to make a purchase, they went through a cashback site; this would overwrite the most recent cookie set. This means that the affiliate has gone to all of the work of getting the customer to the point of sale, for the cashback site to take the credit. There is evidence to suggest that people just use cashback sites at the point of purchase. The EPC for some merchants is up to 5 times higher for incentivized traffic, suggesting that they only go through the cashback site when they are intending to make a purchase. Is it right that affiliates are being denied commissions because of cashback being a more attractive incentive to purchase?
Saturday, 7 November 2009
Affiliate marketing
Affiliate marketing is growing by leaps and bounds and it seems there is no stopping it. This form of marketing has become so vital for every business that without it a business is nothing less than dead. Affiliate marketing multiplies the internet presence of a business’s products or services in the market by encouraging other internet sites to promote them. It enhances the exposure of the products and services of a business, thus also improving the efficiency of its overall advertising costs.
A natural focus of any marketing initiative is to ensure that more and more number of surfers click onto a site and also become active buyers. There are various ways to promote your site through other online channels using affiliate marketing such as including banners that affiliates can display on their sites or developing email templates that can be sent by affiliates to the database of their users.
An affiliate works by way of developing traffic by taking care of the individual needs of each user and customizing their content to prospective customers’ requirements and expectations before facilitating delivery of a call into action through to your site. The interesting part is that customers that are diverted to your site have already made up their mind about what you are offering, and therefore are very likely to make a purchase. This way you get a pre-qualified customer, and all of you have to do is make a purchase bill. All this has been possible only because of affiliate marketing.
Contacts that are developed through affiliate marketing are very important because they are derived from places where your business would have not reached or would have reached after having to part with valuable time and money through conventional channels.
Now the big question is who should be hired to carry out affiliate marketing for your business and the answer is it should be the best in the industry. Logic applied here is simple. An affiliate that understands your needs and has a trusted and close relations with the major operators so that it is ideally placed to run is affiliate marketing services should be the one you should have
A natural focus of any marketing initiative is to ensure that more and more number of surfers click onto a site and also become active buyers. There are various ways to promote your site through other online channels using affiliate marketing such as including banners that affiliates can display on their sites or developing email templates that can be sent by affiliates to the database of their users.
An affiliate works by way of developing traffic by taking care of the individual needs of each user and customizing their content to prospective customers’ requirements and expectations before facilitating delivery of a call into action through to your site. The interesting part is that customers that are diverted to your site have already made up their mind about what you are offering, and therefore are very likely to make a purchase. This way you get a pre-qualified customer, and all of you have to do is make a purchase bill. All this has been possible only because of affiliate marketing.
Contacts that are developed through affiliate marketing are very important because they are derived from places where your business would have not reached or would have reached after having to part with valuable time and money through conventional channels.
Now the big question is who should be hired to carry out affiliate marketing for your business and the answer is it should be the best in the industry. Logic applied here is simple. An affiliate that understands your needs and has a trusted and close relations with the major operators so that it is ideally placed to run is affiliate marketing services should be the one you should have
Subscribe to:
Posts (Atom)
