If you are small business owner who is attmepting to figure out the best way to implement search engine optimisation (seo) and your target audience only consists of your local geographic location, luckily there is away to make your efforts more effective, techniques that will see you listed higher faster.
Not many people realise that local seo can be implemented in order to ensure your site is indexed in the correct geographic location. Google is the most popular search engine however the results it displays on google co uk and the results it displays on google com are significantly different.
You see google places massive emphasis on relevance therefore what would be the point in showing an American company to a British audience? It is for this reason that google takes into account local search engine optimisation (seo) and your competition will consist of those companies targeting the same keywords in the same location as you. I want to run through a few ways of ensuring your site is locally optimised.
Two factors Google consider when decding where your site should be indexed is you top level domain and your hosting locality. So to ensure you are listed in the correct index, make sure your domain represents your target country ie. uk - United Kingdom Com - USA - CA - Canada etc...
The other factor is your hosting account. Google will use the IP address of your site to establish where it should be indexed. This is more powerful than the above factor therefore if your hosting account is in the US but you have a co.uk domain, your site will be listed in the com index.
Another of enhancing your local seo, is to link to other local sites, look for government sites, business directories, contact pages and other businesses within the area to link to. This will have a dramatic impact on where your site is indexed and the position of your site. Also try and write your content for the people in the area you are targeting, not every English speaking country uses the same phrases or slang. This will not help your search engine optimisation (seo) results but will help your visitors become more profitable.
Another way of making sure your site is locally targeted is by submitting your site to Google webmaster tools and using the settings to select the country your site is targeting, this is very effective and you should see results within the first month.
If you would like to know more about Search Engine Optimisation | Seo Please visit Search Engine Optimisation | Seo
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