Anyone who does a fair amount of web surfing is bound to come across numerous sites that offer something free. It may be free e-books, free newsletters, free software, free memberships, free services, or a variety of other things. So much so that one could be forgiven for thinking that these people on the web must be the most generous people on earth! They just love to give stuff away... or is there something else behind all this gift giving?
Well, of course there is. But don't let this turn you off. It's not a nefarious plot to ply you with goodies and then perpetrate a horrendous crime against you or anything like that. By getting you to accept their free offer, they hope to get your name and email address for the purpose of offering you other stuff in the future, stuff that this time you'll probably have to pay for. What these people are doing is building their opt-in lists. What are those? Just a list of people who have agreed to receive further information in whatever form from them.
See, every successful marketer knows that one key to having a successful online marketing business is to have a well targeted opt-in list, also called a subscribers list. So, the successful marketer builds relationships with people who may be potential clients. He nurtures and cultivates these relationships. The more people he builds relationships with, the better. And that's what those opt-in lists are all about. It's the marketer's way of asking you if he could please have a relationship with you.
It takes a certain amount of skill to build up a sizeable subscribers list, as well as different strategies.
At the very least, the online marketer should do his best to make his website attractive and interesting. First impressions count. Normally, people who use the internet have a very short attention span. If the website doesn't appeal to them immediately, they quickly move on. So it must have content that is helpful or useful to the visitor, content that entices him to come on in and stay awhile.
Somewhere prominent but not obnoxiously so, the marketer should place his web form where the visitor can sign up for whatever the marketer is offering - whether it be an e-zine or further information on the subject they're interestedly reading about or a free subscription. Right after the first article or piece of content is normally a good place to put it. The marketer desires quick action on the part of the visitor. The web form can then be inserted again further down the website just in case the first web form was ignored.
But no matter the skills and strategies a marketer uses, the most important element he needs to have is the trust of his potential or actual subscribers.
For a visitor to trust the marketer enough to give him whatever information he's asking for, he must already trust the site owner to a certain extent. The useful information one finds in a site is certainly something that encourages trust. Offering good products and services does too. When a marketer establishes a good reputation, those who already trust him will more likely refer his site to friends and associates, further building up his base of loyal subscribers.
It is important that the marketer keep his list private and not spread it around irresponsibly. His subscribers have entrusted him with their personal data. He should honor their trust. If this data is used by others the subscribers don't know and don't have a relationship with, and they get annoyed, they may just decide to opt out of all mailing and subscriber lists, which is something quite contrary to the marketer's purposes.
In internet marketing, just as in marketing in the real world, quality and trust are two qualities that will always get a wide base of loyal clients.
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Article Source: http://EzineArticles.com/?expert=Martin_Stanford
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